#nomakeupselfie Donations hit £8 million.

(Last Updated On: March 25, 2014)

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Cancer research announced today that donations from #nomakeupselfie have hit £8 million and can now fund 10 new clinical trials.

Cancer Research UK Chief Executive: Dr Harpal Kumar

Cancer Research UK Chief Executive: Dr Harpal Kumar

Women across the country have joined in the social media trend and uploaded ‘selfies’ wearing no make up and then donated to Cancer Research.

The #nomakeupselfie trend started on facebook and twitter last week. It is unknown how the trend started. Suggestions are that it may have been related to the Oscars selfie featuring a gaggle of gorgeous A-list actors which was retweeted millions of times following the film awards earlier in the month or that it may have been a reaction to the negative comments directed at actress Kim Novak following the same event.

Send your ‘selfies’ to wearesouthdevon@gmail.com or via our facebook page www.facebook.com/wearesouthdevon

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Team account for We Are South Devon.