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Cancer research announced today that donations from #nomakeupselfie have hit £8 million and can now fund 10 new clinical trials.
Cancer Research UK Chief Executive: Dr Harpal Kumar
Women across the country have joined in the social media trend and uploaded ‘selfies’ wearing no make up and then donated to Cancer Research.
The #nomakeupselfie trend started on facebook and twitter last week. It is unknown how the trend started. Suggestions are that it may have been related to the Oscars selfie featuring a gaggle of gorgeous A-list actors which was retweeted millions of times following the film awards earlier in the month or that it may have been a reaction to the negative comments directed at actress Kim Novak following the same event.
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