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Cancer research announced today that donations from #nomakeupselfie have hit £8 million and can now fund 10 new clinical trials.
Women across the country have joined in the social media trend and uploaded ‘selfies’ wearing no make up and then donated to Cancer Research.
The #nomakeupselfie trend started on facebook and twitter last week. It is unknown how the trend started. Suggestions are that it may have been related to the Oscars selfie featuring a gaggle of gorgeous A-list actors which was retweeted millions of times following the film awards earlier in the month or that it may have been a reaction to the negative comments directed at actress Kim Novak following the same event.
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