TV presenter Davina McCall will be the ‘face’ of Hays Travel from 1 May 2025.
The partnership will see one of the UK’s most loved TV personalities become a brand ambassador for the UK’s largest independent travel agent and feature in its new TV advert, launching 1 May, as well as on promotional materials in Hays Travel’s 500 retail branches, and on its website and social media channels.
On inviting Davina to partner with Hays Travel, Dame Irene Hays said: “We were thinking ‘outside the box’ about who would connect with our loyal customers as well as a new audience. Hays Travel has been through significant change and growth over recent years, yet we are still the same family company, committed to our colleagues, customers, and the communities where we operate.
“Davina is a positive and inspirational role model who embodies our own values – she is the perfect person to represent us at this point in our history, as we celebrate 45 years of caring for our customers.”
Commenting on partnering with Hays Travel, Davina said: “I am so excited to be working with Hays Travel. I had the great pleasure of meeting Dame Irene at an event, where I sat next to her without knowing who she was or what she did. I’m not sure anyone has made such a massive first impression on me as she did. So, when she contacted me about working with Hays, it was obviously a no brainer.
“I had a feeling that her brilliance would trickle down through her business. And I can tell you, it totally does. I love everyone that works there. Their passion, their commitment, and their fun… it’s win win win.”
Hays Travel recently announced that the group’s total transaction value (TTV) had reached £3billion for the first time in its history, one month ahead of the end of its financial year on 30 April.
To thank them for their role in Hays Travel’s success and their loyalty to the company, Dame Irene Hays announced to colleagues that were to receive £100 for every year they have worked at Hays Travel.
More on Davina McCall:
Presenter, fitness guru, author, and mother Davina McCall is one of the UK’s most loved TV personalities with a career spanning three decades.
Davina is one of the nation’s most successful TV broadcasters, with hit series Long Lost Family, The Masked Singer, My Mum Your Dad, and the ground-breaking documentaries Sex, Myths and the Menopause and Sex, Mind and the Menopause the most recent in a long list of hugely successful programming.
In addition to her TV work, Davina has also built a hugely successful fitness empire, encompassing no less than 15 fitness DVD releases and range of equipment, and launched her fitness platform, Own Your Goals.
In 2022 Davina’s book Menopausing was published and quickly became a Sunday Times Bestseller and won Book of the Year at the British Book Awards 2023. She is due to release her second book, Birthing in 2025.
For nearly 20 years, Davina has remained one of Garnier’s key brand ambassadors, and is also an ambassador for Hays Travel, Zoe and Ancient & Brave.
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