Plymouth-based Dawn Fazackerley, 55, has been awarded a national business award after being named ‘Direct Seller of the Year’ at the UK’s Diamonds of Direct Selling Awards.
The accolade is awarded to the person who best reflects the benefits of working in the direct selling industry, and followed a nomination by Avon, after she set up her own business with the company in 2014.
Dawn originally set up her Avon business to supplement her income and provide financial security for her family, juggling multiple jobs as well as two volunteer roles alongside bringing up her two children, Arabella and Aaron, with husband Steve. Within three years her Avon business had become so successful that she was able to focus on it full time.
The national awards, hosted by the Direct Selling Association, the UK industry body for direct-to-consumer retail, recognise the best individuals in the UK direct selling industry, which includes brands such as Avon and Oriflame. This year the awards also celebrate the 60th anniversary of the Direct Selling Association.
Direct selling is a £908 million-a-year retail channel in the UK and an estimated 320,000 people across the country work in direct selling, considered by many to be the ‘original side hustle’. The average amount earned is £833 per month.
Susannah Schofield OBE, Director General of the Direct Selling Association, comments: “Dawn’s drive, perseverance, and determination set her apart as one of the industry’s most successful businesswomen, and the way she has successfully juggled running her own business with life’s other commitments is extremely impressive.”
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