Evaluating Devon’s NHS Communications
It might seem a bit unseasonable as the sun pours down like honey, but The NHS Devon Clinical Commissioning Group are evaluating their Devon-wide ‘winter communications and marketing activity’ and they want to hear from you.
‘You’re probably aware,’ they tell us, ‘that we launched a big campaign over the last winter period with a main focus being to promote flu vaccination (there was a particular focus on children too through the Thumbs Up For Coby campaign, which we ran locally) and to raise awareness of pharmacy services, NHS 111 and evening/weekend GP appointments now being available.’
A lot of activity took place during that period through a variety of channels, including posters to GP practices, sponsored social media adverts, adverts on Heart FM, and working with local media such BBC and Spotlight.
‘Our activity is wide and varied,’ they add, ‘ so it’s important to us that we understand if we are reaching people through, whether we are using the right/most appropriate channels and whether the messages that we put out have any effect on people’s decision-making when they access NHS services so they we can better plan for next winter.’
The Commissioning Group has prepared a very short survey and they’re asking for our help in sharing it far and wide, so here’s your chance to have your say – and influence things for the next colder season!
Bob Jope HEALTHWATCH TORBAY
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