Generous shoppers in South Devon are being encouraged from this Saturday to help an in-store fundraising campaign to support medical research into food allergies.
For the fourth year running, Tesco is working with The Natasha Allergy Research Foundation to help raise awareness and support medical research into food allergies by contributing 10p from every Tesco own-brand Free From product bought in the Torbay, Teignbridge and South Hams stores and online from 3-11 June.
All money raised will help Natasha’s Foundation to continue its research into reducing the risks of food allergies and help children, and adults, lead safer and more fulfilling lives.
In addition to the funds being raised, the campaign aims to increase awareness in South Devon about the importance of understanding food allergies and clearly highlighting ingredients in food which can cause allergic reactions.
Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse OBE, following the tragic loss of their daughter Natasha, who had a fatal allergic reaction to a baguette that contained sesame seeds not listed on the packaging.
Tanya Ednan-Laperouse OBE said: “We’re thrilled that Tesco is supporting us for the fourth year running, helping us raise essential funds to deliver our mission to #MakeAllergyHistory and better the lives of up to 3 million people in the UK living with food allergies.”
Sue Couter, Healthy and Sustainable Diet Campaigns at Tesco, added: “We are delighted to continue supporting the important work of the Foundation. There are now more than 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens. We welcome shoppers in South Devon to try these products while helping to raise money for a fantastic cause.”
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