This week, distinguished winners of the ARON Awards 2019 were celebrated at Bristol Harbour Hotel & Spa.
Hosted by the industry’s “game-changing” Asian Restaurant Owners Network (ARON), the night was a renowned success as #GenuineMerit took centre stage.
Winners were assessed through a stringent, objective judging process; demonstrating excellence in their specialised field. As well as the initial nominations, finalists were assessed through comprehensive interviews, judge’s on-site assessment, online digital footprints, nominee’s supporting evidence, customer and industry feedback, as well as a ‘business health check’.
With Rehan Uddin, Managing Director of ARON and Jack Dart, the voice of youth politics, presenting the exclusive event; guests were both entertained and inspired throughout the evening through a mixture of observational humour rarely touched on in the industry, whilst instilling the importance of progression and pride, “Asian hospitality has been crying out for a voice for change, finally we have a platform that meets the needs and wants of all those connected – raising the standard and challenging the status quo; installing a sense of multicultural pride for both restaurateurs and customers alike.”
The multimedia, interactive event delivered on their promise for equality; introducing a world title belt in a #crownyourqueen segment to celebrate the backbone of the industry; women, “the true unsung champions!” and VIP guest 14-year old Joshua Martin delivered an inspiring speech for industry youth; awarded the first ARON Prodigy Junior Chef jacket by his “hero” Anwar Miah.
Guests were blown away with exclusive content “never seen before” at such an event. The first of its kind, industry music video has lit up social media. ‘ARON The Way Up’, a rap parody showcases a much-needed, new look for the sector that’s shattering stereotypes.
The much-anticipated premiere of ARON’s reality TV cooking competition ‘Chilli Chilli Bang Bang’ exceeded guest’s expectations in a hilarious, unscripted fly on the wall show, with the winning team – Razna Ali and Nurun Alam revealed live on stage.
Utilising social media throughout the evening to engage with their audience – business consultant Dawn Crossingham of D52 Ltd tweeted “Wow. @PlanetARON Rehan you are truly an inspiration. An incredible night … You deserve the accolade for #Genuinemerit for challenging and changing the Asian Hospitality sector. Congratulations.”
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