Books and cakes are a great recipe for fundraising success

Teignmouth Mind 1
(Last Updated On: September 18, 2020)

Teignmouth’s literature-lovers and sweet-toothed cake fans have been helping staff at Co-op Funeralcare raise funds for the mental health charity Mind.

As well as books and cakes on offer at the funeral home in Teign Street, there have been handmade face masks and rainbow bead Mind bracelets – with more than £550 being raised so far.

Kate Parsons, Funeral Service Manager for Devon, said: “The fundraising started when some books were donated by a generous member of the community.

“We set up a book table and to date we’ve raised £200, and other people have seen the table and donated more books to the cause. Many people have become regular visitors to the book table and they enjoy a chat along the way.

“We’ve also had some slices donated by the Mini Heaven bakery – and these literally sold like hot cakes!

“Another colleague made some rainbow bead bracelets for all of us, as a mark of support during lockdown, so I developed this idea further and our Mind Bracelets were created. To date, these bracelets have helped us raise more than £100.

“People understand how important the work that Mind does is, bringing communities together to support mental wellbeing.

“Mind is Co-op’s chosen charity this year and we’re keen to raise as much money and awareness as we can during these challenging times.”

Co-op’s partnership with Mind aims to raise £6million this year so the charity can continue to deliver innovative new services to support better mental wellbeing in communities.

To find out more information about the partnership, go online at

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