Burts doubles RNLI donation due to success of limited-edition pack

(Last Updated On: September 8, 2022)

Award-winning Devonshire based snack maker, Burts, has announced it will be doubling its initial donation to charity partner the Royal National Lifeboat Institution (RNLI), after the success of sales from its limited-edition Prawn Cocktail flavour that launched earlier this year. Now that’s what they like to call a ‘proper good job’…

The special edition flavour outperformed its original target with each pack hand-cooked with care to be perfectly golden and crunchy, tying to Burts’ coastal heritage and the rugged coastlines of Devon. It’s done so well with Southwest locals that Burts has doubled its initial donation to the RNLI and will now be giving the charity partner £20,000 towards the crucial work they do in keeping our stunning coastlines safe.

With its Devonshire roots at the heart of the Burts brand, Dave McNulty, CEO of Burts Snacks said: “Caring about our community and charities close to our heart is something that is extremely important to us at Burts. That’s why this incredible achievement has been made all the better by being able to donate more to the RNLI, a charity that do fantastic work in keeping our coastlines safe.

McNulty continued: “Creating the Prawn Cocktail flavour was a daunting challenge as it’s much-loved classic flavour, but the response from customers has been remarkable. We hope to keep on innovating and creating authentic flavours with local suppliers and growers and continue fundraise for the RNLI, building on the success of what we’ve already achieved.”

The bold pack design, featuring a stunning image of a lifeboat in collaboration with the lifeboat charity, was newly available in April this year in both 40g and 150g sized bags, to co-inside with its second year of partnership. Holly Young, RNLI Partnerships Manager, said:

‘We are very grateful for Burt’s support, the money they have raised through sales will go towards helping us continue saving lives at sea. It’s through donations that we can provide our lifesavers with the training, equipment and facilities they need to help those in difficulty.’

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