Burts launch new flavour in collaboration with RNLI

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(Last Updated On: May 9, 2022)

Best loved Southwest brand Burts has launched a tasty new limited edition Prawn Cocktail flavour that will simply take you back to your favourite summer days at the beautiful British seaside crunch by crunch.

The quintessential British favourite celebrates the best of Devon and is being launched as part of Burts’ collaboration with national charity the Royal National Lifeboat Institution (RNLI), with the charity helping develop the bold packaging. The new pack features a stunning image of a lifeboat. 5p from each pack (up to max £10,000) will be donated to RNLI helping them to save lives at sea and keep our coastlines safe.

By partnering with the RNLI, Burts hopes to raise vital funds for the charity so they can continue ensuring people enjoy “our stunning Devon beaches safely”. With its Devonshire roots at the heart of the Burts brand, the new Prawn Cocktail flavour continues to champion the RNLI’s water safety message, which was first introduced on packaging last year with Burts’ Sea Salt and Sea Salt and Malt Vinegar flavours. The RNLI Float to Live messaging remains on pack to ensure Burts always champions the messaging of their partners to help people stay safe at the coast.

A perfectly seasoned blend for a delicious, tangy and nostalgic flavour, the new crisps are hand cooked, thick cut and cooked to be perfectly golden and crunchy, tying to Burts’ coastal heritage and the rugged coastlines of Devon. The new flavour will be available in both 40g and 150g bags, making them perfect to munch on the go, share over drinks or indulge whilst relaxing in front of the TV.

Burts’ mouth-watering crisps contain no artificial flavourings or colourings. All are prepared and cooked in small batches here in the Southwest by some of Burts famous fryers, to make sure they get the true care and attention Burts customers expect, never compromising on quality, but always delivering on taste and flavour.

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Team account for We Are South Devon.