Entrepreneur and mum of three wins the TV investment in global hypnobirthing business

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Siobhan Miller (Founder and CEO of The Positive Birth Company)
(Last Updated On: July 9, 2021)

On the final episode of the Dragons’ Den series (Thursday 8 July), Founder and CEO of The Positive Birth Company (PBC), Siobhan Miller from Torbay, lands a deal, as investors Touker Suleyman and Tej Lalvani declare, “I’m in”.

Entering the Den with the highest valuation ( conducted externally) that the show has seen, Siobhan captured the Dragons’ attention with her pitch, sharing her mission to make antenatal and postnatal education and support more accessible for everyone, and how she has harnessed the power of digital platforms to turn an idea from her kitchen table into a global business.

Impressed with fast growth of the business and future projections, along with being a great match for PBC in their experience and networks, Touker and Tej made an offer to share the full amount asked of £136,000, for a combined 10% equity stake in her business (dropping to 6% if they got their money back).

Siobhan reflecting on her Dragons’ Den experience explains, “It feels so surreal. I’m still pinching myself! I can’t believe so many of the Dragons wanted to get onboard and join The Positive Birth Company. It’s hugely flattering and validating! I was very nervous beforehand, worried about the Dragons being mean – they have a super tough reputation (!). But they were all so lovely, encouraging and complimentary, and that was the most surprising thing!

My mission since day one has been to make antenatal education and support more accessible because I passionately believe everyone deserves equal access to the knowledge, tools and support necessary for the best birth possible. Access to education shouldn’t come down to a postcode lottery or how much money you have in the bank, but rather the opportunity for a positive and safe birth experience should be an opportunity that everyone has.

I’m so grateful for the opportunity of going into the Den and being able to share what we do here at The Positive Birth Company. I’m hopeful that with the Dragons help, we will be able to reach even more people and make a positive difference to the lives of hundreds of thousands, if not millions, of families around the globe.

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