Many of us are aware of the damage the sun has on our skin, but over a third of us in the South West are unconcerned – or unaware – of the damage it’s having on our eyes, according to a study conducted by Specsavers.
The study offers insight into the public’s view on sun protection and their eyes.
Frequent exposure to the sunlight’s ultraviolet (UV) rays can cause irreparable damage to your sight — especially if you aren’t protecting your eyes correctly.
Short-term overexposure to these harmful rays can lead to photokeratitis — a type of sunburn of the eye – while long-term overexposure can lead to cataracts, age-related macular degeneration (AMD) and even some types of eye cancer.
And while sunglasses are essential to protecting the eyes from sun damage, 62% of people in the South West confessed that their sunglasses looking good was at the forefront of their decision making when making a purchase.
And whether the style fits their face took priority over the UV protection rating.
When buying sunglasses consumers should look out for one of the three rating to show they meet safety standards: a CE (European Community Standard),a BSEN1836 (British Standard) or a UV400 rating.
But the research revealed that 46% of people in the South West overlook UV protection ratings when buying sunglasses – or don’t know what it means.
Meanwhile, 56% of buyers in the South West purchase sunglasses without checking how well they protect their eyes from the sun.
In fact, 42% of people in the South West confessed they usually opt for cheaper sunglasses – which typically offer less UV protection – as they are afraid of losing or breaking a more expensive pair.
The survey, conducted via OnePoll, also found the average adult is willing to spend up to £71.50 on a pair of sunglasses.
And 31% of people in the South West admitted that despite wearing prescription glasses, they do not own prescription sunglasses.
Giles Edmonds, Specsavers’ clinical services director says: ‘Despite public perceptions, sunglasses don’t have to be expensive to offer protection from the sun.
‘It’s essential that sunglasses meet the safety standards to protect against UV damage. Sunglasses are not just a fashion accessory – they’re a legitimate form of sun protection.
‘All of Specsavers’ sunglasses meet the highest standard when it comes to UV protection. Pop into your local store or browse online to find your perfect pair.’
The nation’s favourite style of sunglasses:
Whilst you’re here:
Did you know we rely on local businesses and the community to help keep us online? Our community website is an alternative to the mainstream media – For the people, by the people. You can help us stay online by becoming a supporter on Facebook. In return, you will have access to exclusive content. Click here for information.
Got a news story, blog or press release that you’d like to share or want to advertise with us? Contact us