Make waves for your local hospice: SUP – Your Way

SUP - Your Way
(Last Updated On: August 28, 2020)

Rowcroft Hospice announces new, stand up paddleboard fundraising event.

This October, Rowcroft Hospice invites you to take the plunge in their brand new and exciting stand-up paddleboarding event, SUP — Your Way, where SUP newbies and seasoned pros alike will glide across South Devon’s beautiful waters in a sponsored paddle to raise vital funds to care for local people with life-limiting illnesses and their families.

Supported by Red Paddle Co of Totnes — a leading paddleboarding business and global brand — the event will run over the course of a week starting Saturday 3 October to Saturday 10 October. Participants create their own route — of 5km, 10km or another distance of their choice — and then paddle it at any time that suits them during that week.

Following the easing of lockdown restrictions, paddleboarding has taken off as a new craze across South Devon’s waterways and it is now said to be Britain’s fastest-growing watersport.

“Looking around South Devon this summer, it seems that stand up paddleboarding is the thing to do, so we thought we would give all these SUPpers a challenge — and a chance to support their local hospice,” says Alison Upton, Community Fundraising Manager at Rowcroft Hospice.

“People can choose when, how and where they take part. It can be a chance to get together with friends; have a fun family day out; or enjoy a peaceful journey with someone special. You might like to SUP at dawn taking a flask of coffee and a croissant; or take a picnic and make a day of it. That’s the great thing about this event: you do it your way!”

The event is open to all: whether people have just got into paddleboarding this summer, or are proficient experts. Rowcroft is inviting everyone to join in, challenge themselves, have fun and help support patients in their community.

“Taking part in the fun SUP — Your Way event enables people to support Rowcroft Hospice while enjoying some fresh air, exercise and beautiful scenery,” says Alison. “Please join us if you can!”

It costs £5 to sign-up to the event at and all participants are asked to raise over £20 in sponsorship (or make a £20 donation to Rowcroft). Rowcroft’s top 100 fundraisers will receive a free Red Paddle cap.

Charlie Green, Head of Marketing at Red Paddle Co, said:

“We are thrilled to be supporting our local hospice in this new, exciting event. As a global paddleboard brand, we’re calling on our community both near to us in South Devon but also far and wide, and we will be encouraging as many people as possible to take part in the SUP event. It’s a great opportunity to keep paddling past summer and to explore your local waterways while supporting an incredible cause.”

As a charity, Rowcroft relies heavily on fundraising and donations to fund its expert end-of-life care for local patients and families. Due to the pandemic, Rowcroft has suffered a devastating loss of income this year, with many of its mass-participation fundraising activities cancelled and its shops closed. The charity is hoping to recoup some of its lost income through the SUP event.

Known locally as an expert authority on end-of-life care, Rowcroft cares for all people with life-limiting illness, regardless of background, circumstance or diagnosis, including those with COVID-19.

Rowcroft’s care has been rated as ‘outstanding’ (the highest possible rating) by the Care Quality Commission. The charity’s central philosophy is to put the patients’ choices at the centre of their end-of-life care: this means helping patients to die well, with the dignity and respect that everyone deserves. Most patients, given the choice, prefer to die peacefully at home surrounded by the people, place and things they love; Rowcroft helps them to achieve this.

For further details about SUP — Your Way, please see: or for more information about Rowcroft Hospice, see: or call 01803 210800.

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