Okehampton-based Moorland Fuels, which has provided domestic, agriculture and commercial fuel services to customers in Devon and Cornwall for more than 20 years, has unveiled a bold new brand identity, reinforcing its roots in the local community and its employee-owned status.
Embodied in the company’s new strapline ‘What Matters to You, Matters to us’, the rebrand sees the introduction of a new look for its website and fleet of tankers, and a fresh new corporate manifesto outlining the business’s commitment to playing its part in the community, and to serving the region with integrity and responsibility.
It also sees the launch of a new ‘giving back scheme’, where 25 pence will be donated to Age UK Devon for every delivery made between now and the end of June. With many hundreds of deliveries made each month, Moorland Fuels hopes to raise much needed money for the charity, making good on its commitment to bringing positive benefit to the communities it serves.
Sophie Littlewood, Chief Executive of Age UK Devon commented on the news, saying: “It’s great to have Moorland Fuels as our latest charity partner, particularly as they help so many older customers living in villages and rural off-grid locations. Now, every single one of their deliveries will generate vital funds for our work.”
Since becoming employee-owned in 2022, the business has focussed on introducing a series of new initiatives and rewards that have been designed to enhance customer experience and loyalty at the same time as supporting the communities within which it works.
This has included the introduction of Moorland Fuels’ cold weather priority scheme, ensuring that customers with medical conditions that make them susceptible to the cold, or those over the age of 75, receive priority deliveries of heating oil during cold-weather snaps.
Set up in partnership with the UK & Ireland Fuel Distributors Association (UKIFDA) the free service has helped hundreds of customers across Devon and Cornwall stay safe and warm during the recent spell of cold and sub-zero weather.
Moorland Fuels also became the first fuel delivery company in the South West to cut minimum orders of heating oil for pensioners from 500 litres to just 300 litres. This has helped customers affected by the removal of Winter Fuel Payments spread the cost of their heating oil into smaller instalments.
Most recently, Moorland Fuels launched its Cosy Heating Club, which gives monthly Direct Debit customers the chance to win 500 litres of heating oil every quarter, alongside a suite of other benefits.
Matthew Crockett, Managing Director of Moorland Fuels, explains: “As a 100% employee-owned business, we’re big believers in people, and in working together towards a shared goal. It’s why we continually seek new ways to enhance our services and give back to our community, supporting and strengthening the region.
“Supporting Age UK Devon is a great fit for us, and it gives us an added incentive to make more heating oil and fuel deliveries. We hope customers across the Devon and Cornwall will consider the benefit they could bring others simply by ordering their heating oil or fuel through Moorland Fuels.”
Matthew Crockett added: “For us, being employee owned is both a commitment and a passion. We exist to fuel the heartbeat of our local community. And because we each have a personal stake in the business and what we do, that means we work as one to put our customers first, keeping households heated, our farming community fuelled, and our commercial customers competitive.”
From March onwards customers will start to see the new look branding on Moorland Fuels’ fleet of tankers and delivery vehicles, each featuring iconic scenes from Cornwall and Devon. Reflecting Moorland Fuels’ strong heritage and forward-thinking approach to sustainable and community-driven business practices, the new branding also features prominently on the new website, and on all marketing materials.
You can join us on our social media pages, follow us on Facebook, X (formerly known as Twitter) and Threads where you can keep up to date with whats going on in South Devon.
Got a news story, blog or press release that you’d like to share or want to advertise with us? Get in touch via email admin@wearesouthdevon.com
