Torbay’s tourism businesses have responded to the Torbay Tourism Business Improvement District (TTBID) survey. The results have been analysed to help inform ongoing discussions on tourism marketing in Torbay.
The survey was commissioned by TDA to help provide an ongoing and sustainable solution to the marketing of Torbay’s tourism offer. It provides an understanding of how local businesses value the current tourism business support and to see if there is an appetite amongst business to develop a TTBID.
Executive Lead of Tourism, Culture and Harbours, Councillor Nicole Amil, said: “There was a positive response to the survey. Key findings have been identified and, most importantly, it is clear what our local tourism businesses need. It was great to see responses from a range of business types from all across Torbay to understand the tourism and destination marketing services they all need.
“This information will be used to inform the Council’s position when it considers options for the sustainable support of tourism later in February.”
The results from this survey show there is a good understanding of the purpose of a TTBID and 72% of businesses would support the development of a TTBID in principle.
The completed surveys indicated that a Destination website, national advertising, a Destination Guide and a Visitor Information Centre were the top four most valued tourism and destination marketing services. 88% of business felt that there is value in a co-ordinated approach to marketing Torbay.
The results and analysis will be now inform a report covering the issue of sustainable support for tourism in Torbay. This report will be considered by full Council on February 25.