Staycation trend - are we keeping up?

(Last Updated On: January 15, 2015)

stay‘Staycation’ – that buzzword that has been around our tourism industry for a few years! And, reassuringly, a

Throughout the recession, ‘staycations’ have boomed, but these short stays have actually been far more beneficial to city locations than to our seaside resorts.

So does the English Riviera and South Devon need to reinvent themselves to compete with city breaks. Are we doing enough to attract weekenders or short-breakers?

The trend for the traditional seaside holiday formula has, apparently, long gone and in its place travelers are taking more and more short breaks rather than one long annual holiday, and looking to book last-minute…. and online.

Research is also now suggesting that more and more tourists are turning to social media channels to make decisions about their destination, and more likely to book on recommendation and referral. Would you agree with this?

Traditionally January was seen as a big booking window for the main school summer holidays. Has that really changed? Will it all be last minute – or are guests booking up now well in advance for the summer?

It will be beneficial to monitor trends as the season progresses – and to share suggestions, tips & tricks for the benefit of the local tourism community is a great place to start.