South Devon Link Road gets new name

It's open!
(Last Updated On: July 16, 2015)

You may remember that earlier this year, Devon County Council and Torbay Council, along with Galliford Try launched a competition earlier this year asking the community to suggest names for the South Devon Link Road..

A panel comprising representatives from Devon County Council, Torbay Council, Teignbridge District Council, Newton Abbot Town Council and Kingskerswell Parish Council selected the name from over 1000 suggestions…

And that name?

South Devon Highway

Councillor Andrew Leadbetter, Devon County Council Cabinet Member for Economy and Growth, said: “This is quite literally a defining moment for the South Devon Link Road or South Devon Highway as it will be known.

“We considered all the suggestions carefully: English Riviera Expressway was one of the finalists, but was disregarded as there is a similarly named road in the area and we wanted to avoid confusion. Other finalists included the Great Western Way and Lonsee Way.

“We wanted a name that conveyed a very strong sense of geographical location and represented the joining up of communities: we think the South Devon Highway demonstrates this.”

Mayor of Torbay, Gordon Oliver said: “The South Devon Highway is now firmly on the map! This road is a crucial artery for the Torbay area and we look forward both to the completion of the project and the increased prosperity it will bring to the wider South Devon area.”

Cllr Jeremy Christophers, Leader of Teignbridge District Council said: “After taking all suggestions into consideration, this was by far the most popular. After all the hard work that has gone into securing the finance and then building the road, we are looking forward to watching the new road signs appear.”

Chris Hastings, Project Director at Galliford Try, said: “We are pleased to have been part of this important landmark in South Devon.  For all the employees working on the project it’s great to be involved in the legacy that is the South Devon Highway, which will open on time or earlier.“

The official name will be used on signposts, maps and the Internet – it will become the authorised, formal name used when describing the road.


Team account for We Are South Devon.